Mass Media Writing Book

Mass Media Writing


  • Author : Elise K. Parsigian
  • Publisher : Routledge
  • Release Date : 2013-11-05
  • Genre: Language Arts & Disciplines
  • Pages : 376
  • ISBN 10 : 9781136690631

GET BOOK
Mass Media Writing Excerpt :

This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide. Users of this book will learn how to fulfill assignments and write copy that meets an editor's or client's expectations, speaks to the intended audience, stands up to question, and remains in memory. The author skillfully blends tested processes from science and art to equip the student with the tools of self-management and the techniques of disciplined creativity that defend against erroneous judgment. Recognizing the role of problem solving in media and the primacy of critical thinking at all stages of the writing process -- from preparatory measures to final writing -- the author challenges the assumption that discipline and creativity are incompatible partners. That partnership is described in detail, then dramatized with absorbing examples and illustrations drawn from interviews with experienced practitioners in print and broadcast journalism, public relations and advertising. Each chapter is a discovery of how this reliable partnership for solving writing problems in media applies to both anticipated and unexpected communication situations. Making known what media professionals have learned through trial and error on the job, here is a thinking and writing dynamic that students, new hires, and aspiring free-lancers can now acquire before entering the world of print or broadcast journalism, public relations or advertising.

Writing for the Mass Media Book

Writing for the Mass Media


  • Author : James Glen Stovall
  • Publisher : Pearson College Division
  • Release Date : 2012
  • Genre: Language Arts & Disciplines
  • Pages : 341
  • ISBN 10 : 0205043445

GET BOOK
Writing for the Mass Media Excerpt :

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This book offers clear writing, simple organization, abundant exercises, and precise examples that give readers information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing professionals for their future careers.

Writing for the Mass Media Book

Writing for the Mass Media


  • Author : James G. Stovall
  • Publisher : Pearson
  • Release Date : 2015-10-28
  • Genre: Language Arts & Disciplines
  • Pages : 336
  • ISBN 10 : 9780134010526

GET BOOK
Writing for the Mass Media Excerpt :

REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Exploring Mass Media for A Changing World Book

Exploring Mass Media for A Changing World


  • Author : Ray A Hiebert
  • Publisher : Routledge
  • Release Date : 2017-10-23
  • Genre: Language Arts & Disciplines
  • Pages : 376
  • ISBN 10 : 9781136694127

GET BOOK
Exploring Mass Media for A Changing World Excerpt :

Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21

Mass Media Writing Book

Mass Media Writing


  • Author : Gail Baker-Woods
  • Publisher : Pearson College Division
  • Release Date : 1996-08
  • Genre: Language Arts & Disciplines
  • Pages : 350
  • ISBN 10 : 0137764448

GET BOOK
Mass Media Writing Excerpt :

Because journalism and mass media students need and benefit from writing skills for print-based media, this text first provides a strong foundation in newspaper writing techniques. Following chapters cover other media writing styles and discuss how and why these writing styles differ from (and resemble) newspaper writing. A final chapter discusses legal aspects of writing, including libel, invasion of privacy, and First Amendment rights.

Essentials of Mass Communication Theory Book
Score: 2
From 1 Ratings

Essentials of Mass Communication Theory


  • Author : Arthur Asa Berger
  • Publisher : SAGE
  • Release Date : 1995-07-05
  • Genre: Language Arts & Disciplines
  • Pages : 208
  • ISBN 10 : 0803973578

GET BOOK
Essentials of Mass Communication Theory Excerpt :

'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

Environmentalism and the Mass Media Book

Environmentalism and the Mass Media


  • Author : Graham Chapman
  • Publisher : Routledge
  • Release Date : 2003-06-24
  • Genre: Science
  • Pages : 352
  • ISBN 10 : 9781134732371

GET BOOK
Environmentalism and the Mass Media Excerpt :

The mass media in different countries reflects dominant concerns of contemporary societies. Ideas of `environmentalism' are often broad and imprecise, holding neither meaning nor currency. Environmentalism and Mass Media sheds new light on the diverse ideas of `environmentalism', the way environmental ideas circulate, and public reaction to environmental concerns conveyed by the media. Drawing on unique interviews with journalists, media pictures, and public opinion surveys in both UK and India, the authors outline the differing cultural, religious and political contexts against which `world views' form present a fascinating picture between North and South. Mass media and communication technology is in danger of locking Northern countries into a ghetto of environmental self-deception, thereby perpetuating poverty in the South. The South's goal remains the attainment of development; the North sees `environmental' problems occuring `elsewhere' - in Eastern Europe and developing countries. Whether or not `environmentalism' becomes a universal cause depends on how and to what extent such sharply contrasting world views can converge.

History of the Mass Media in the United States Book

History of the Mass Media in the United States


  • Author : Margaret A. Blanchard
  • Publisher : Routledge
  • Release Date : 2013-12-19
  • Genre: History
  • Pages : 784
  • ISBN 10 : 9781135917494

GET BOOK
History of the Mass Media in the United States Excerpt :

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Evil Influences Book

Evil Influences


  • Author : Steven Starker
  • Publisher : Routledge
  • Release Date : 2017-10-24
  • Genre: Social Science
  • Pages : 218
  • ISBN 10 : 9781351521376

GET BOOK
Evil Influences Excerpt :

Each new development in the mass media has elicited highly charged criticism from alarmed observers. Comics, romance novels, music videos, and even movies, radio, and television have all been denounced as threats to children, teenagers, adults, and even the stability of civilization itself. Organized into community groups, citizens have repeatedly taken militant action against the media, ranging from book burnings to blacklisting and from harassment of individual publishers to attempts to regulate entire industries. Investigative committees and commissions are not uncommon. What is it about the media that generates such attacks? 'Evil Influences' examines the historical, sociological, and psychological background of current controversies regarding the media. Starker finds that even though it is couched in logic or scientific theory, such hostility is almost always a byproduct of fear--fear of imagination and fantasy, fear of change, fear of human aggression and sensuality. Successive media developments have challenged traditional perceptions and habits by introducing powerful visual and emotional elements into mass communication. Because they frighten and threaten a part of the audience, new forms of mass media engender public outrage and become easy scapegoats, accused of everything from stimulation of violence to promotion of conformity. This book is addressed to those who inevitably participate in media debates--social scientists, educators, communications professionals, the clergy, and educated parents. Its intention is to prepare us for the arrival of new media forms and their associated threats.

Mass Media and Health Book

Mass Media and Health


  • Author : Kim Walsh-Childers
  • Publisher : Routledge
  • Release Date : 2016-12-01
  • Genre: Language Arts & Disciplines
  • Pages : 520
  • ISBN 10 : 9781317406907

GET BOOK
Mass Media and Health Excerpt :

Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.

Public Policy and the Mass Media Book

Public Policy and the Mass Media


  • Author : Sigrid Koch-Baumgarten
  • Publisher : Routledge
  • Release Date : 2010-02-25
  • Genre: Political Science
  • Pages : 256
  • ISBN 10 : 9781135168018

GET BOOK
Public Policy and the Mass Media Excerpt :

The mass media are playing an increasingly central role in modern political life that expands beyond their traditional function as mediators between the world of politics and the citizens. This volume explores the extent and circumstances under which the media affects public policy; whether the political impact of the media is confined to the public representation of politics or whether their influence goes further to also affect the substance of political decisions. It provides an in-depth understanding of the conditions under which the media might, or might not, play a role in the policy process and what the nature of their influence is. Bringing together conceptual and methodological approaches from both political science and communications studies, this book presents an interdisciplinary perspective. It presents empirical evidence of the processes involved in the interaction between mass communication and policy and features case studies from Western Europe and the US and across different policy fields. The book will be of interest to students of public policy, political communication and comparative politics.

The Performer in Mass Media Book

The Performer in Mass Media


  • Author : Beth Olson
  • Publisher : Taylor & Francis
  • Release Date : 2017-05-12
  • Genre: Language Arts & Disciplines
  • Pages : 240
  • ISBN 10 : 9781351816816

GET BOOK
The Performer in Mass Media Excerpt :

This book is a concise guide written by two individuals who have been there—under the lights and in front of the camera. Its no-nonsense approach offers readers practical advice about on-camera performance, including key aspects of voice, movement, communication and appearance. It gives them a foundation for working in the studio, in the field and in front of an audience; it is ideal for media performers of any type, including those who work as reporters, company spokespersons, or community advocates. Recommendations include how to properly position oneself for a shot, how to improve articulation, how to deal with stress and how to best perform online. "Try-It-Out" exercises help readers put what they have learned into practice and prepare to be on camera. Key terms are bolded in the chapters and are collected in a book-end Glossary for easy reference.

Show Me the Money Book

Show Me the Money


  • Author : Chris Roush
  • Publisher : Routledge
  • Release Date : 2010-10-04
  • Genre: Language Arts & Disciplines
  • Pages : 396
  • ISBN 10 : 9781136946998

GET BOOK
Show Me the Money Excerpt :

Show Me the Money is the definitive business journalism textbook that offers hands-on advice and examples on doing the job of a business journalist. Author Chris Roush draws on his experience as a business journalist and educator to explain how to cover businesses, industries and the economy, as well as where to find sources of information for stories. He demonstrates clearly how reporters take financial information and turn it into relevant facts that explain a topic to readers. This definitive business journalism text: provides real-world examples of business articles presents complex topics in a form easy to read and understand offers examples of where to find news stories in SEC filings gives comprehensive explanations and reviews of corporate financial, balance sheet, and cash flow statements provides tips on finding sources, such as corporate investors and hard-to-find corporate documents gives a comprehensive listing of websites for business journalists to use. Key updates for the second edition include: tips from professional business journalists provided throughout the text new chapters on personal finance reporting and covering specific business beats expanded coverage of real estate reporting updates throughout to reflect significant changes in SEC, finance, and economics industries. With numerous examples of documents and stories in the text, Show Me the Money is an essential guide for students and practitioners doing business journalism.

Writing for the Mass Media Book

Writing for the Mass Media


  • Author : James Glen Stovall
  • Publisher : Allyn & Bacon
  • Release Date : 2002
  • Genre: Language Arts & Disciplines
  • Pages : 430
  • ISBN 10 : IND:30000092843840

GET BOOK
Writing for the Mass Media Excerpt :

Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.

Mass Communication Book

Mass Communication


  • Author : Ralph E. Hanson
  • Publisher : SAGE Publications
  • Release Date : 2016-10-20
  • Genre: Language Arts & Disciplines
  • Pages : 488
  • ISBN 10 : 9781506358574

GET BOOK
Mass Communication Excerpt :

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.